Enjoy Salerno 1.3

The concept of Enjoy embodies a strong youthful connotation: in terms of vision but above all in terms of identity. The concept was born from the need to communicate the great desire of the whole provincial territory to open up to the general public, made up not only of visitors and tourists but also of those who come to Salerno for their work, for short periods, “enjoying” their stay thanks to the city and all Salerno has to offer.

Enjoy Salerno is a vibrancy of colours making your stay multicoloured and vivacious in this land where history, art, culture and traditions are both available and accessible and set in one of the most famous landscapes in the world. Many colours for many emotions!

A valuable source of inspiration for the creation and elaboration of the logo was a phrase uttered in a moment of renewed confidence in our nation in 1862 by the then Prefect of Salerno, on the occasion of the inauguration of the renovated Chamber of Commerce, just re-launched after the Unity of Italy: “All the productive forces of nature concur to make our province the most fortunate and the richest in Europe, while the genius and character of its people make it the most industrious of the southern provinces, and, for the credit that it inspires, brings us economic wealth.” This statement relives today in Enjoy Salerno and deserves to be transfused into the global Society, so as to give new vigour to the young generations and encourage them in new enterprises.